Analysis of Gaming Software Demographics

The purpose of this assignment was to identify trends in the data so that the marketing department for the game Pymoli can target their marketing efforts to increase sales.

My task is to I have analyzed the data for the fantasy game Heroes of Pymoli and generate a report that breaks down the game's purchasing data into meaningful insights.

The final report will include: 

Player Count

• Total Number of Players

Purchasing Analysis (Total)

• Number of Unique Items
• Average Purchase Price
• Total Number of Purchases
• Total Revenue

Gender Demographics

• Percentage and Count of Male Players
• Percentage and Count of Female Players
• Percentage and Count of Other / Non-Disclosed

Purchasing Analysis (Gender)

• The below each broken by gender 
  • Purchase Count
  • Average Purchase Price
  • Total Purchase Value
  • Average Purchase Total per Person by Gender

Age Demographics

• The below each broken into bins of 4 years (i.e. <10, 10-14, 15-19, etc.) 
  • Purchase Count
  • Average Purchase Price
  • Total Purchase Value
  • Average Purchase Total per Person by Age Group

Top Spenders

• Identify the the top 5 spenders in the game by total purchase value, then list (in a table): 
  • SN
  • Purchase Count
  • Average Purchase Price
  • Total Purchase Value

Most Popular Items

• Identify the 5 most popular items by purchase count, then list (in a table): 
  • Item ID
  • Item Name
  • Purchase Count
  • Item Price
  • Total Purchase Value

Most Profitable Items

• Identify the 5 most profitable items by total purchase value, then list (in a table): 
  • Item ID
  • Item Name
  • Purchase Count
  • Item Price
  • Total Purchase Value